Monday, October 05, 2015
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About Me
- Larry Lawfer
- Larry Lawfer has perfected the practice of creative partnership, bringing insight and leadership to collaborative communications projects which build measurable brand value. “Larry is an unusual storyteller. He has applied his extraordinary blend of intelligence, curiosity, empathy and understanding of people to each of the projects we have contracted YourStorys to do for us,” states Ron Jones, COO of BostonIVF. “After 20 years of providing visual communications to advertising, corporate and institutional markets,” Larry explains, “I founded YourStorys to employ the skills my two decades in the industry revealed: an exceptional ear for hearing more than what is said and an eye for seeing more than what appears on the surface. As an interviewer, my gift and my passion is identifying the inscrutable key that unlocks communication between people. This set of uncommon skills allows me to draw my subjects into collaboration with me, the audience and the lens and to tell the story that’s waiting to be shared.”